Where luxury
finds its image
Premium commercial photography for watches, jewellery, and luxury products. Crafted for campaigns, catalogues, and editorial.
Precision. Atmosphere.
Commercial Excellence.
Wood Workshop is a Hong Kong-based commercial photography studio founded by Sam Chui. We specialise in luxury watch photography, fine jewellery photography, and premium still life product photography for brands that demand the highest visual standards.
Every image we create is crafted with meticulous attention to light, texture, and detail — designed to perform across campaigns, catalogues, e-commerce, and editorial.
Photography that earns
its place in your campaign
Luxury Expertise
Specialist knowledge of high-end timepieces, precious metals, gemstones, and luxury materials. We understand how to render surface, reflection, and texture with precision and atmosphere.
Commercial Versatility
From campaign hero shots to e-commerce catalogues, social assets to print advertising — we produce imagery at every level, optimised for the medium it will appear in.
Hong Kong Based, Global Reach
Hong Kong clients can book rented studio shoots or on-site sessions at their own premises. International clients — from the UK, Australia, the US, New Zealand, and beyond — ship pieces to Sam in Hong Kong and receive finished images digitally. The work travels; the quality doesn't change.
Proven Client Work
A portfolio built with respected brands across watches, jewellery, and luxury products — including Anabela Chan, TSL Jewellery, Prince Jewellery & Watch, Andersmann, Giorgio Fedon 1919, and Zorbello. Work that meets commercial and editorial standards.
Recent Portfolio
Selected Clients & Brands
Ready to create something exceptional?
Whether you're briefing a campaign, planning a catalogue, or exploring what's possible — we'd love to hear about your project.